01 · Collaboration
Solve the problem.Improve the outcome.
Consulting and strategic partnership on the commercial problem on your desk: strategy, commercial model, investment decisions, measurement, and the order to tackle them in.
For brands, retailers, networks and agencies
The challenge on your desk
This is where RMC works through the problem with you. It usually looks like one of these.
A campaign that has to work harder
An investment call that needs sharper thinking
An offer that isn't landing
Teams that can't yet agree on what success means
Where the work goes
- Retail and commerce media strategy
- Commercial model, offer and product design
- Where brands should invest, and which retailers to back
- Campaign, activation and creative effectiveness
- Measurement, incrementality and proving value
- Workshops and decision support
Three moves
Find the problem worth solving
Get the right people in the room
Leave a practical way forward
Engagement shape: how a collaboration is scoped (typical length, format such as workshop, project or ongoing advisory, and how it starts). The Connect page already says collaboration work is taken on selectively.
You work directly with Renae
Renae Duval Usher · Founder
A commercial leader with more than 16 years on the retailer, network, agency and brand sides of the table, and a member of the IAB Retail Media Council.
More about RenaeClient outcomes
Proof: one anonymised case example or an attributable client testimonial, once the client has given permission. Remove this section if none can be shared yet.
Start with
the problem
Tell Renae what you're working on and what needs to change. Want the context first? See the gap, in numbers.