Collaboration. Courses. Community.

Raising the bar in retail and commerce media

Retail media is past the launch phase. The networks exist, the spend is real and the channel has earned its place on the plan.

What comes next is proving its effectiveness across the ecosystem.

Renae Duval Usher, founder of Retail Media Commons
Renae Duval UsherFounder. 16+ years across Fairfax Media, Nine, Cartology at Woolworths Group and oOh!media.

Three ways to make retail media work harder

Retail Media Commons does three things. It works alongside you on the commercial problem you're facing. It builds the capability and confidence of the people who have to lead the work. And it connects them with the people across the category who can help.

Built for the brands, retailers, networks, agencies and leaders shaping what comes next.

01

Collaboration

Solve the problem. Improve the outcome.

Consulting and strategic partnership on the live commercial problem: strategy, commercial model, investment decisions, measurement, and the order to tackle them in.

For brands, retailers, networks and agencies

02

Courses

Learn what good looks like. Fast.

Practical, commercially led education that gives people the language, judgement and confidence to lead retail media instead of chasing it, taught by someone who has done the work.

For leaders, teams and emerging talent

03

Community

The right people. The right conversations.

Trusted introductions, senior peer groups and small rooms where people facing the same problems can speak openly. The value is the access.

For senior leaders and people building careers in the category

Built from lived expertise

16+ years

Across Australia's media and retail industries, on the retailer, network, agency and brand sides of the table.

Operator

Fairfax Media, Nine, Cartology at Woolworths Group and oOh!media, where Renae launched and scaled PetAds with Petbarn.

IAB council

Member of the IAB Retail Media Council and a regular voice at industry forums on how retail media is evolving in Australia.

Testimonials and case examples: add real, attributable quotes or an anonymised outcome only once the client has given permission. Nothing shows here until then.

More about Renae

87%of brands and agencies say retail media is a significant or regular part of their work
81%plan it alongside the rest of their media
86%work with three or more retail media partners
22%of networks describe their own offering as advanced

Source: IAB Australia Retail and Commerce Media State of the Nation Report, Wave 4, July 2026.

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need to solve

Share what you're working on and what needs to change. Renae reads every enquiry.

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